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Success Stories

"Working with Mia Whitfield has brought significant improvements to the way my group operates."

- Scott Kosciuk, Director, Americas Maketing Strategy & Operations, Symantec

Team Effectiveness Success

Situation

The number of service requests for our client's Marketing Strategy & Operations team had more than doubled, but their team had lost more than half their personnel. The team was struggling to keep up.

Focus

Our client engaged M.M.Whitfield Consulting to help strengthen their project management capabilities.

Together, we identified and prioritized opportunities for improvement. Through coaching and tailoring best practices to their business context, we made processes more effective. The customized online project management system we put in place streamlined team coordination and information access.

Results

The team has rebuilt trust with internal customers by regularly delivering projects on-time. The new project management system & processes empower both project manager and task owners, making coordination more satisfying for both.

Overall, the team is more effective, even with fewer people.

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Business Integration Success

Situation

After one of the largest Software industry mergers in history, our client had doubled in size and needed to quickly integrate key company teams, systems, and processes.

This required an unprecedented level of cross-team coordination. Interdependencies threatened the success of the effort

Focus

Our client's Global Marketing Operations team engaged M.M.Whitfield Consulting to provide overall program management.

Results

Our client successfully completed a major integration of systems and processes on an aggressive timetable to rave reviews.

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Cross-functional Alignment Success

Situation

Our client's IT, Licensing, and Product teams needed to collaborate to build the infrastructure to sell online product subscriptions.

Collaboration to date had gone badly; the project was far behind and the groups were antagonistic toward each other.

Trust needed to be rebuilt before success was possible. Further investigation showed each group had fundamentally different success metrics and priorities.

Focus

M.M.Whitfield Consulting acted as a neutral, 3rd party facilitator to bring together representatives from each team, rebuild trust and unify goals.

Through a series of meetings, we built a foundation of mutual respect and developed recommendations to the respective VPs to align priorities and metrics.

Results

The VPs merged key personnel into one group with common success metrics and empowered them to move forward.

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Sales Enablement Success

Situation

Our client developed a services package to address Online Fraud Management in the Financial Industry. Customers liked the focus on their business problem and were ready to buy.

Unfortunately, the company's infrastructure was not flexible enough to process sales of packaged services. Though the infrastructure would be overhauled in the long term, sales would be lost unless a short term solution could be found.

Solving the problem required contributions from Sales, Finance, Legal, Operations, Product Management, Marketing, and Services.

Focus

M.M.Whitfield Consulting facilitated cross-functional collaboration, actively managing the project to assure things got done without undue burden on busy personnel.

Results

Together, we defined and documented a workaround process that handled $15 million in sales before the underlying infrastructure was fixed.

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Increased Sales Success

Situation

To achieve thought leadership, improve market position, and enhance sales in the Power & Energy Industry, our client needed to evaluate their products against regulatory standards and enhance them to accomodate several industry standard protocols.

The project would open significant new opportunities for Sales. However, these changes were not on the product roadmap. The product teams had different priorities, and no plans for industry-specific modifications.

Focus

M.M.Whitfield actively managed the project to drive evaluation and enhancement, from building the business case to driving cross-functional teams to on-time completion and solution rollout.

Results

Making products were more relevant and attractive to the Power & Energy Industry significantly increased product sales.

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Customer Satisfaction Success

Situation

Months had gone by without promised system delivery. Our client's customer was getting so upset, they were threatening to sue.

Requirements were not bounded. The development team was trying to build the perfect system, spending much time but with no visible results from the customer's perspective.

Focus

M.M.Whitfield Consulting helped reduce scope to focus on what would bring immediate value to the customer, and managed the team to deliver it ASAP.

Results

Customer faith was restored, a lawsuit was averted, and the stage was set to generate additional business.

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